TopBridge Events| New era of offline experience marketing, t

Date:2019.03.31 Writer:admin

Suqin Chamber, Chinese chamber of commerce of innovation communication industry, which committed to building the first high-end network and value sharing platform in China's communication industry. Suqin Chamber establishes the standards, provides credit appreciation, career development and business opportunities for members. Their purpose is to promoting the innovative development of the communication industry, and creating business value with wisdom.

           

On the afternoon of March 28, Suqin ceremony was held in Shanghai TopBridge’s building. This session focuses on the theme of "Redefine Offline Experiential Marketing". Participants share their experience in experiential marketing aspect by their cases, practical experience and solutions. That will be refreshing and beneficial to them, while opening up their new thought way.

           

Shanghai sub-rudder secretary general of Suqin Chamber and chairman of TopBridge- Wang Rong as the current host. They introduce the background of the event and agenda, mainly introduced guests attended the event, Suqin’s chairman of Shanghai division, MSL China group’s CEO- Xu Jun, director of Suqin, SYNYI-AI’s president and chief spokesma- Lv Jing, Across China Communication group’s vice president and general manager of Shanghai branch general manager- Cao Zufeng, Shanghai Digizen’s CEO-Shi Wentao, Demage Messe’s chairman-Zhang Dong, co-founder and CEO of 31 Meeting-Mr. Wan, Suqin’s deputy secretary general of Shanghai division, Yiluxingguang Company’s Shanghai branch deputy general manager-Zhang Haojun. Then, the opening ceremony for Suqin conference in Shanghai in 2019 was coming soon.

             

When the conference begins, the Chairman of Suqin Chamber’s Shanghai branch & MSL China group’s CEO- Xu Jun gives a welcome speech. He expresses that, Shanghai branch of Suqin Chamber will actively carry out various activities under the guidance of the headquarters. He hopes that colleagues in the communication industry can break more boundaries, explore innovative development path, and promote the sustainable and healthy development of the communication industry. Subsequently, he and Wang Rong who is the chairman of TopBridge, they open of Suqin conference in Shanghai in 2019 together.

             

Secondly, Zhang dong, chairman of Demage Messe made a keynote speech on "redefining offline experience marketing". He used his actual projects as an example to vividly demonstrate the importance of participants' experience and marketing connection through scenes. The essence of experience is the accurate expression of personality, and the essence of marketing is valuable data.

                

Subsequently, Wan Tao-co-founder and CEO of 31 Meeting, discuss the theme of "exhibition technology facilitates on-site experience", described how exhibition technology facilitates on-site experience by virtue of the multiple conference application systems he created. From the conference cloud, marketing cloud to the conference sign-in system, signing on the wall experience and other application services, I deeply realized that providing perfect service content, building close interconnection, using huge media channels, paying attention to end and end experience packaging and process standardization, is the premise of building a perfect site experience.

                 

The next, Zhu Liangkun [pen name is 66] who is the founder and chief editor of the event intelligence agency, combined with his event cases, analyzed the new trend of offline experience marketing activities from an objective perspective. He argues offline marketing experience is the essence of the audience, the current offline activities focus on experience marketing, marketing and interactive experience, rich experience, make full use of the advantage, the introduction of diversified technical support, strengthen the activity of transmissibility, for the purpose of dissemination and a guest is the value of the experience marketing offline activities.

                 

Cai Fenggang, the general manager of Shanghai HANPAI brand planning, briefly introduces the American magic industry which is the most mature magic industry chain in the world, and its experience in IP creation and application. According to the research, China's entertainment consumption market is very considerable. Combining our Chinese characteristics, we plan our own magic IP, integrate foreign advanced ideas and technologies into our own practical application, and create a set of our own system, which is the development direction of future experience marketing.

             

At the end of conference, Wang Rong, the secretary general of Shanghai Suqin Chamber and chairman of TopBridge made a concluding speech. He would like to thank all the guests for their selfless sharing, as well as the guests present and their strong support for the Suqin Chamber. As the first major event of Shanghai Suqin Chamber in 2019, he would like to thank all the guests’ present this conference. And Shanghai Suqin Chamber will bring you more abundant activities with best quality in the following days.

                  

                  


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